Nudge, nudge say no more*: Learning from behavioural changes that fail

Norman Fenton

and

Martin Neil

Oct 28, 2020

∙ Paid

*For those either too young to remember - or not brought up in the UK - this is from a classic Monty Python Sketch

The COVID-19 crisis has revealed the increasingly major role played by behavioural scientists in advising Governments - and major organizations - to ensure that the public adheres to their desired strategies. For COVID-19 this includes stra…

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