Nudge, nudge say no more*: Learning from behavioural changes that fail

*For those either too young to remember - or not brought up in the UK - this is from a classic Monty Python Sketch

The COVID-19 crisis has revealed the increasingly major role played by behavioural scientists in advising Governments - and major organizations - to ensure that the public adheres to their desired strategies. For  COVID-19 this includes stra…